What – QR Codes also known as Quick Response codes were originally generated in 1994 by Denso Wave in Japan. Wave had one main objective of producing an easily read code for efficiency. It is due to his refusal to apply design patent to the technology that we are all using them today. These two dimensional barcodes carry information horizontally and vertically allowing the transfer of several hundred times more information than traditional retail linear barcodes.

 Why – This technology is enabling businesses to extend their advertising reach even further, impacting a larger audience. It also assists in meeting the ever increasing end user demands of receiving information faster and more efficiently.

 When – Smartphones are used to scan these codes which then instantly direct the reader to specific targeted information. It is even said that with the advancements in QR codes, Smartphones will soon be able to use QR codes without an internet connection, enhancing their reach even more.

 Where – QR codes are most commonly used on websites, business cards, literature and promotional merchandise. The beauty of this new tool is that currently you can create them for FREE online. QR codes enhance interaction and raise awareness which can only have a positive impact on your business.

 How – This is probably the biggest question any company looking to embrace QR codes will face. Like all other marketing activities time needs to be taken to segment your audience and target your QR codes accordingly. But be careful not to just use your business URL…unless you have a mobile friendly website. This is really important. Do not just get a QR code for the sake of popularity. The majority of businesses can benefit from using QR codes, providing they are utilised in the right way.For example you can use company contact details, a map of your location and opening times for retail, an extra special offer only to QR code readers, event details. The opportunities are vast. Some companies are even using QR codes to replace paper tickets.

 A thought to leave you with is we are living in a very technology dominated era with social media at an all time high and gadgets available to aid with almost any activity. People are more inquisitive and willing to try new things, so why not trial a QR code that is appropriate to your company vision and marketing message?

 I wonder what the future for QR codes will bring….

Have you ever dreamt of walking into a room and every person inside is exactly who you would like to talk to? Well this September on the south coast your dreams could come true!

Come and join a wide variety of local businesses at The Regis Centre in Bognor Regis this September for the Better Business Exhibition. This FREE event is being held on Friday 16^th and Saturday 17^th September from 10am-4pm both days. There is a lot planned for this year’s exhibition including 20 local businesses exhibiting, FREE seminars and prize draws to enter. This is an event not to be missed as it is the perfect opportunity to speak with local businesses in the area! Every attendee receives a FREE goody bag on entry too.

MPM2 Ltd will have some exclusive extra special exhibition offers only available to attendees. They are our best offers to date but you’ll have to come and find us to see what they are. Until then our lips are sealed!

It is set to be a great event put on by businesses for businesses. We look forward to seeing you all down there.

 For more information with further details of the venue and seminar times please visit www.betterbusinessexhibition.co.uk

It is the day before your summer holiday away in the sun for a week and you are all packed with your tickets in your bag and your passport safe, after finally being found at the back of your wardrobe. You have completed your last minute ‘to do’ list buying new flip flops and suncream. You are completely ready to go. How does it feel? Great doesn’t it? There is no panicking or rushing around getting yourself unnecessarily stressed.

Think about this now in business terms. How many times do you leave things to the last minute? More than most of us care to admit I am sure. However it doesn’t have to be like this. If you take the time out to think about what it is you need/have/want to do and organise your time effectively you will constantly have that night before your holiday feeling. A week ahead think about the small tasks that are not urgent yet but you really should do before they get to that ever so familiar urgent stage. Then plot them into your calendar either on your computer or smart phone.

The next stage is where you have to get tough with yourself. As soon as a reminder pops up with one of your tasks you must complete the tasks as soon as you can. Do not just press dismiss! Hitting that dismiss button on a task is like saying you do not need to arrange spending money/foreign currency before you go away. You will soon regret it.

Being disciplined and taking control of tasks before they reach a crucial point will alleviate the stress caused. Therefore do keep this in mind when you next plan to purchase promotional merchandise. All products have a lead time with a few items as much as 3-4 weeks so please take this into consideration with your marketing plans. Remember that night before a holiday feeling and remember how good it feels…now just put it into practice!

Lucy