Promotional Gifts & Branded Clothing – MPM2

Archive for the ‘Marketing’ Category

Operation Christmas Child Shoebox Appeal

Thursday, November 15th, 2012

 

Back at the beginning of October we decided to partake in the shoebox appeal held annually by the Samaritans called ‘Operation Christmas Child’. It is an amazing project which gives something back to those that cannot afford gifts at Christmas time. No child should wake up on Christmas without a gift!!

 By filling shoeboxes with gifts suitable for either a girl or boy from 2-4 years, 5-9 years or 10-14 years, we helped to create a smile. We are so pleased with the support we got from our customers, donating gifts and shoeboxes to the cause. It was a great success, as we were able to send off 13 beautiful boxes.

 A special thanks to Sarah Matthews, Kabuki, James Todd & Co, Bohemian Red Florists and numerous Girl Guides for their donations and support.

 We have submitted a request to be informed as to where in the world our boxes are given, so we will keep you all posted.

 Once again a huge thank you to all that took part!

 It is now less than 6 weeks left until Christmas, so if you haven’t decided on what gifts to send your colleagues or staff this year please get in touch as we have loads of ideas.

 Speak soon,

 MPM2 team,

x

Are you looking after your customers?

Friday, August 31st, 2012

Blood, sweat and tears is what often goes in to sealing the deal with a first time customer…well perhaps not quite to that extent, but certainly a lot of effort and time. So why do many companies leave that sought after customer left high and dry after the initial order? Maintaining relationships, in my opinion, is the most important element of good customer service and a successful business. Below are my five top tips to maintaining good customer relationships, building on your current customer base to secure further orders.

  1. Listen to your customers. Get to know your customers. Who are they? What is their business all about? What in business interests them? This encourages quality conversations that your customer will appreciate. Nobody wants the hard sell, so build up a rapour and show you are an expert in your field through knowledgeable conversations.
  2. Target your messages. Once you have got to know your customers, you know what catches their eye. Target the products or service you offer to suit them and their target audience to increase the chances of your customer reading your message and engaging with it. Bombarding all your customers with the same standard messages is not inspiring and doesn’t stand out.
  3. Use varied means of communicating. Are your customers’ technology savy, so is email and social media the best? Or, are they a ‘chatter’, so prefer phone calls or in-person meetings? Never use just one form of contact as this gets repetitive and boring. Mix it up but still use a channel that your customer uses and is comfortable with.
  4. Show your appreciation for their business. Use special offers, discounted rates, loyalty schemes or ‘give aways’ to show this. It is the little things in life that make all the difference, so if giving your customer 10% off their next order helps achieve that second order, it is worth it.
  5. Reward recommendation. Even if that recommendation does not turn into a customer, it is a lead you did not have before. Simply telling them how much you appreciate it is good, but why not include them in your next newsletter or tweet about them to tell the world?

 

Christmas will be here before you know it so why not organise gifts to send to your clients to enhance those budding relationships…

Fishing for an Idea?

Monday, August 20th, 2012

Who has been given a promotional item from a company that was creative and imaginative? If you have, you are most likely to have remembered this product and the company who sent it, as opposed to the standard pen you get through the door.

Making products bespoke to you or choosing those that stand out from the crowd is the best way to use promotional merchandise. When business is tough, such as times like these, there is even more reason to come up with marketing ideas and messages that will stick in your customer’s mind. Novelty ideas work well to such as advent calendars, or these fish shaped highlighters. They are different from the norm and add that extra edge needed to embed a marketing message with your clients. Choosing products like these do not come at a high cost nor do you have to order huge quantities. All it takes is a little time to select the most appropriate item, and that is what we are here for.

We are surrounded by products all day long and are always on the look out for new striking items. If you have a theme or marketing message you are currently working towards, and would like some ideas on promotional products, please get in touch with us at MPM2. Let’s get creative!!

Christmas Cards

Tuesday, November 1st, 2011

Everything is turning to technology and the World Wide Web but it would be criminal to neglect traditional print. It is a treat to receive something in the post now that isn’t an invoice or junk. Company Christmas cards are a great way of keeping in your customer’s minds over the festive period, but also to show thanks to your customer’s for their support over the previous year. With at least 10p per card going to charity as well, you are also looking after your Corporate Social Responsibility. With regards to your responsibility to being green, you can limit the amount of cards you send out to make it even more special to the customer’s that do receive one.

Bespoke designs and personalised images are available with type fonts inside to suit your brand image. Christmas cards are a lovely way to end the year with a touch of festive spirit.

Do Not Underestimate Public Relations

Monday, October 3rd, 2011

Public Relations are useful, effective and should not be pushed aside. Put simply, ‘public relations’ is one of the primary methods through which a company can gain a mutual understanding with its’ customers/community also referred to as the company’s “Publics”.

This can be achieved through press relations, social events or internal relations to name but a few. They are planned, deliberate and focused activities to achieve a specific goal. It is long term marketing that helps to improve credibility and raise profile. The Publics of a company can be grouped by common characteristics and are all the people that a company needs and or should communicate with.

Public Relations activities that can have a significant positive impact:

  • Inform employees of what the company is doing, boost moral and reinforce corporate values and culture. E.g. a newsletter.
  • Instil confidence to your shareholders and potential investors. E.g. annual reports with detailed information.
  • Social events are useful for suppliers and customers. E.g. new product launch, exhibition, themed evening and charity events.
  • Reinforce your positive corporate image. E.g. keep your website up to date and include as much customer interaction as possible through social media.

It is important to establish, define and finalise clear and precise organisational objectives before planning any public relations. Examples are expanding awareness, building/maintaining market share, reinforcing perception of a brand, build excitement and encourage engagement.

When objectives are decided clear messages will follow, which in turn identify what public relation activities are most appropriate. Be precise, detailed and accurate with planning. Aim for the right target audience with the most suitable media and you will reap the rewards. Public Relations mean business!