A survey from the Advertising Specialists Institution (ASI) revealed that 62% of recipients of promotional products go on to do business with the advertiser after receiving a promotional gift.  And 81% of people kept the product they received for a minimum of a year after receiving it.

With thousands of different products out there on the market, how do you choose the correct product to make potential, and current clients remember who you are?

Think about the market you are trying to target, you are trying to get their attention so that they have a constant reminder of your business, whether it is on their desk, on their fridge or in their bags, don’t give them a gift they will throw away as you are wasting your time and money. 

• If you own a car garage why not put a branded keyring with the keys when you return the car, giving your customer your number to hand for the next time they have trouble or need to book the annual service and mot.
• Another example would be magnets for plumbers if you have just finished fitting a nice new boiler, why not stick on a magnet allowing  your name and contact details to be available to the customer next time they need you.

Promotional gifts can be one of the most effective forms of advertising if you get it right.  So before you order your gifts make sure you think about who will be receiving it, will they keep it or are you throwing away your money.