Promotional Gifts & Branded Clothing – MPM2

Archive for August, 2012

Are you looking after your customers?

Friday, August 31st, 2012

Blood, sweat and tears is what often goes in to sealing the deal with a first time customer…well perhaps not quite to that extent, but certainly a lot of effort and time. So why do many companies leave that sought after customer left high and dry after the initial order? Maintaining relationships, in my opinion, is the most important element of good customer service and a successful business. Below are my five top tips to maintaining good customer relationships, building on your current customer base to secure further orders.

  1. Listen to your customers. Get to know your customers. Who are they? What is their business all about? What in business interests them? This encourages quality conversations that your customer will appreciate. Nobody wants the hard sell, so build up a rapour and show you are an expert in your field through knowledgeable conversations.
  2. Target your messages. Once you have got to know your customers, you know what catches their eye. Target the products or service you offer to suit them and their target audience to increase the chances of your customer reading your message and engaging with it. Bombarding all your customers with the same standard messages is not inspiring and doesn’t stand out.
  3. Use varied means of communicating. Are your customers’ technology savy, so is email and social media the best? Or, are they a ‘chatter’, so prefer phone calls or in-person meetings? Never use just one form of contact as this gets repetitive and boring. Mix it up but still use a channel that your customer uses and is comfortable with.
  4. Show your appreciation for their business. Use special offers, discounted rates, loyalty schemes or ‘give aways’ to show this. It is the little things in life that make all the difference, so if giving your customer 10% off their next order helps achieve that second order, it is worth it.
  5. Reward recommendation. Even if that recommendation does not turn into a customer, it is a lead you did not have before. Simply telling them how much you appreciate it is good, but why not include them in your next newsletter or tweet about them to tell the world?

 

Christmas will be here before you know it so why not organise gifts to send to your clients to enhance those budding relationships…

Fishing for an Idea?

Monday, August 20th, 2012

Who has been given a promotional item from a company that was creative and imaginative? If you have, you are most likely to have remembered this product and the company who sent it, as opposed to the standard pen you get through the door.

Making products bespoke to you or choosing those that stand out from the crowd is the best way to use promotional merchandise. When business is tough, such as times like these, there is even more reason to come up with marketing ideas and messages that will stick in your customer’s mind. Novelty ideas work well to such as advent calendars, or these fish shaped highlighters. They are different from the norm and add that extra edge needed to embed a marketing message with your clients. Choosing products like these do not come at a high cost nor do you have to order huge quantities. All it takes is a little time to select the most appropriate item, and that is what we are here for.

We are surrounded by products all day long and are always on the look out for new striking items. If you have a theme or marketing message you are currently working towards, and would like some ideas on promotional products, please get in touch with us at MPM2. Let’s get creative!!