Promotional Gifts & Branded Clothing – MPM2

Archive for October, 2011

QR Codes – What, Where, Why, When and How?

Tuesday, October 11th, 2011

What – QR Codes also known as Quick Response codes were originally generated in 1994 by Denso Wave in Japan. Wave had one main objective of producing an easily read code for efficiency. It is due to his refusal to apply design patent to the technology that we are all using them today. These two dimensional barcodes carry information horizontally and vertically allowing the transfer of several hundred times more information than traditional retail linear barcodes.

 Why – This technology is enabling businesses to extend their advertising reach even further, impacting a larger audience. It also assists in meeting the ever increasing end user demands of receiving information faster and more efficiently.

 When – Smartphones are used to scan these codes which then instantly direct the reader to specific targeted information. It is even said that with the advancements in QR codes, Smartphones will soon be able to use QR codes without an internet connection, enhancing their reach even more.

 Where – QR codes are most commonly used on websites, business cards, literature and promotional merchandise. The beauty of this new tool is that currently you can create them for FREE online. QR codes enhance interaction and raise awareness which can only have a positive impact on your business.

 How – This is probably the biggest question any company looking to embrace QR codes will face. Like all other marketing activities time needs to be taken to segment your audience and target your QR codes accordingly. But be careful not to just use your business URL…unless you have a mobile friendly website. This is really important. Do not just get a QR code for the sake of popularity. The majority of businesses can benefit from using QR codes, providing they are utilised in the right way.For example you can use company contact details, a map of your location and opening times for retail, an extra special offer only to QR code readers, event details. The opportunities are vast. Some companies are even using QR codes to replace paper tickets.

 A thought to leave you with is we are living in a very technology dominated era with social media at an all time high and gadgets available to aid with almost any activity. People are more inquisitive and willing to try new things, so why not trial a QR code that is appropriate to your company vision and marketing message?

 I wonder what the future for QR codes will bring….

Do Not Underestimate Public Relations

Monday, October 3rd, 2011

Public Relations are useful, effective and should not be pushed aside. Put simply, ‘public relations’ is one of the primary methods through which a company can gain a mutual understanding with its’ customers/community also referred to as the company’s “Publics”.

This can be achieved through press relations, social events or internal relations to name but a few. They are planned, deliberate and focused activities to achieve a specific goal. It is long term marketing that helps to improve credibility and raise profile. The Publics of a company can be grouped by common characteristics and are all the people that a company needs and or should communicate with.

Public Relations activities that can have a significant positive impact:

  • Inform employees of what the company is doing, boost moral and reinforce corporate values and culture. E.g. a newsletter.
  • Instil confidence to your shareholders and potential investors. E.g. annual reports with detailed information.
  • Social events are useful for suppliers and customers. E.g. new product launch, exhibition, themed evening and charity events.
  • Reinforce your positive corporate image. E.g. keep your website up to date and include as much customer interaction as possible through social media.

It is important to establish, define and finalise clear and precise organisational objectives before planning any public relations. Examples are expanding awareness, building/maintaining market share, reinforcing perception of a brand, build excitement and encourage engagement.

When objectives are decided clear messages will follow, which in turn identify what public relation activities are most appropriate. Be precise, detailed and accurate with planning. Aim for the right target audience with the most suitable media and you will reap the rewards. Public Relations mean business!