Everyone loves a treat once in a while, especially if it is unprovoked. Show the people that mean something to your business that you care and build up your reputation. Plus, a fantastic way of keeping in the forefront of your customer’s minds is to give them a branded gift. If the product is chosen carefully it can have a positive effect on sales revenue but also on referrals. People talk about the strange and wonderful things they receive so a quirky or controversial product will spark conversations and influence people to share your information in their social lives.
To stay focused and liven spirits the quirkier the better! If you want to develop relationships, encourage enquiries and promote your brand, your marketing should be different from the status quo and other competitors but also enough to spark communications. These types of products can be sent to customers, employees or both. The more people that receive an unconventional branded product, the more likely they will start word of mouth and communications. I know what you are thinking now…”quirky products are the expensive ones!”…well no, this is not necessarily true!!
Think outside the box around what your customers may need, want, or just desire and the products will fit into place. You could even put on your Twitter or Facebook page to ask what products people would like to see branded or given to them….within reason obviously so you do not get requests for super sport cars and holidays to Sydney!!
If you need any help with thinking of products or would just like a chat give us a ring or an email.